Creating a Circular Economy
CEFLEX is a collaborative initiative representing the entire value chain of flexible packaging
The CEFLEX ‘Mission Circular’
The Circular Economy for Flexible Packaging (CEFLEX) initiative is a collaboration of over 180 European companies, associations and organisations representing the entire value chain of flexible packaging. Together, we work to make all flexible packaging in Europe circular.
CEFLEX’s ‘Mission Circular’ commits to collection of all flexible packaging and over 80% of the recycled materials channelled into valuable new markets and applications to substitute virgin materials
A 5-step roadmap to build a circular economy for flexible packaging has been endorsed by CEFLEX stakeholders, together with a set of actions needed by each part of the value chain to make it happen.
We target an established collection, sorting and reprocessing infrastructure and economy for post-consumer flexible packaging across Europe. It will be based on end-of-life technologies and processes which deliver the best economic, technical and environmental outcome for a circular economy.
CEFLEX News & Events
Raising the Bar Together: Insights from Two Years of Collective Testing on Flexible Packaging Sortability and Recyclability
Dennis Bankmann, an independent scientific consultant to CEFLEX, shares reflections from work that generated over 1,700 data points – now available as open-access resources, including NIR, eddy current, metal detection, size and shape, and mechanical recyclability data at guidelines.ceflex.eu
CEFLEX welcomes new Leadership Team to tackle Europe’s decisive 2025–2030 circularity drive
The Circular Economy for Flexible Packaging initiative (CEFLEX) is pleased to announce the appointment of a new Leadership Team – effective 1 January 2026 – to guide the initiative into its next phase, following the planned transition of Project Coordinator and Founder Graham Houlder towards retirement.
Better by Design: Isabelle Jenny on Packaging That Meets the Moment – and What’s Coming Next with Legislation
Interview with Isabelle Jenny, Sustainability Manager, Amcor and a key advisor to the ‘Phase 2’ testing project.