• CEFLEX is the collaborative initiative of a European consortium of companies and associations representing the entire value chain of flexible packaging.
  • The CEFLEX Mission is to further enhance the performance of flexible packaging in the circular economy by designing and advancing better system solutions identified through the collaboration of companies representing the entire value chain.
  • The CEFLEX Vision
    • By 2020 flexible packaging will have a comprehensive sustainability and circular economy roadmap for flexible packaging, including widely recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy.                                                                                          The roadmap will address:
      • resource efficiency
      • waste preventions benefits
      • sustainably returning recycled flexible packaging materials to supply identified end markets
      • elimination of leakage.
    • By 2025 there will be an established collection, sorting and reprocessing infrastructure/economy developed for post-consumer flexible packaging across Europe, based on end of life technologies and processes which deliver the best economic, technical and environmental outcome for a circular economy.
CEFLEX flexible packaging circular economy
The role of design in a circular economy

The role of design in a circular economy

Jun 4, 2020

As the 'Designing for a Circular Economy' guidelines begin to launch, Graham Houlder, CEFLEX project coordinator, talks about the role of design and its effect across the value chain.   Why is it so important to achieve a circular economy for flexible packaging –...

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