CEFLEX is the collaborative initiative of a European consortium of companies and associations representing the entire value chain of flexible packaging
The Initiative Mission is to further enhance the performance of flexible packaging in the circular economy by advancing better system design solutions identified through the collaboration of companies representing the entire value chain.
  • CEFLEX is the collaborative initiative of a European consortium of companies and associations representing the entire value chain of flexible packaging.
  • The CEFLEX Mission is to further enhance the performance of flexible packaging in the circular economy by designing and advancing better system solutions identified through the collaboration of companies representing the entire value chain.
  • The CEFLEX Vision
    • By 2020 flexible packaging will have a comprehensive sustainability and circular economy roadmap for flexible packaging, including widely recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy.                                                                                          The roadmap will address:
      • resource efficiency
      • waste preventions benefits
      • sustainably returning recycled flexible packaging materials to supply identified end markets
      • elimination of leakage.
    • By 2025 there will be an established collection, sorting and reprocessing infrastructure/economy developed for post-consumer flexible packaging across Europe, based on end of life technologies and processes which deliver the best economic, technical and environmental outcome for a circular economy.
CEFLEX flexible packaging circular economy

CELLPouch The sustainable packaging innovation

100% recyclable, 100% innovative - Ecological stand-up pouches by BBC Cellpack Packaging BBC Cellpack Packaging sets standards for convenience packaging with its new product CELLPouch, flexible stand-up pouches that are 100% recyclable. In addition to...

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Transformative collaboration

Until now CEFLEX has been working away relatively quietly, with an inward focus on refining its agenda and getting initial workstreams started. Two years into its existence, the collaborative initiative is ready to start communicating its direction of travel to the wider world. Packaging Europe’s Tim Sykes was privileged to be the first journalist invited to attend a CEFLEX general meeting – and came away deeply impressed.

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