Driving Towards Circular Economy
- CEFLEX is the collaborative initiative of a European consortium of companies and associations representing the entire value chain of flexible packaging.
- The CEFLEX Mission is to further enhance the performance of flexible packaging in the circular economy by designing and advancing better system solutions identified through the collaboration of companies representing the entire value chain.
- The CEFLEX Vision
- By 2020 flexible packaging will have a comprehensive sustainability and circular economy roadmap for flexible packaging, including widely recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy. The roadmap will address:
- resource efficiency
- waste preventions benefits
- sustainably returning recycled flexible packaging materials to supply identified end markets
- elimination of leakage.
- By 2025 there will be an established collection, sorting and reprocessing infrastructure/
economy developed for post-consumer flexible packaging across Europe, based on end of life technologies and processes which deliver the best economic, technical and environmental outcome for a circular economy.
- By 2020 flexible packaging will have a comprehensive sustainability and circular economy roadmap for flexible packaging, including widely recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy. The roadmap will address:
CEFLEX News & Events
European flexible packaging industry agrees unified Sustainability Vision
Flexible Packaging Europe (FPE) recently launched their vision for flexible packaging in a sustainable Europe. The vision reinforces the industry’s commitment to a common position on the circular economy. The Sustainability Vision is targeted at both the...
Is consumer flexible packaging recyclable?
A recent blog post from CEFLEX projet coordinator, Graham Houlder argues 'It’s complicated, controversial and surprisingly simple all at the same time' but at the heart of it is three conditions for success... "The good news is that we now understand what the CE4FP...
Brand owners and retailers elect new CEFLEX Steering Committee member
Feliks Bezati, Global Sustainable Packaging Manager at Mars was nominated as representative of the ‘Brand Owners and Retailers’ segment of the value chain within CEFLEX and will take a seat on the CEFLEX Board and Steering Committee. He takes over from Sokhna Gueye,...