Driving Towards Circular Economy
- CEFLEX is the collaborative initiative of a European consortium of companies and associations representing the entire value chain of flexible packaging.
- The CEFLEX Mission is to further enhance the performance of flexible packaging in the circular economy by designing and advancing better system solutions identified through the collaboration of companies representing the entire value chain.
- The CEFLEX Vision
- By 2020 flexible packaging will have a comprehensive sustainability and circular economy roadmap for flexible packaging, including widely recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy. The roadmap will address:
- resource efficiency
- waste preventions benefits
- sustainably returning recycled flexible packaging materials to supply identified end markets
- elimination of leakage.
- By 2025 there will be an established collection, sorting and reprocessing infrastructure/
economy developed for post-consumer flexible packaging across Europe, based on end of life technologies and processes which deliver the best economic, technical and environmental outcome for a circular economy.
- By 2020 flexible packaging will have a comprehensive sustainability and circular economy roadmap for flexible packaging, including widely recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy. The roadmap will address:
CEFLEX News & Events
First Position Paper points to collaborative effort towards a circular economy
CEFLEX recommends use of recyclable mono-materials for flexible packaging As part of its ‘Issue Alignment’ process, CEFLEX stakeholders are working with Swiss University ETH to collect and assess topics which are essential to realising a circular economy for flexible...
Adding scale and scope to digital watermarks for smart recycling
‘Holy Grail 2.0’ technology to better sort post-consumer waste recently took a major step forward towards mass adoption thanks to a AIM brand-led consortium of 85 companies and organisations – including CEFLEX and many of its stakeholders. “We need to scale and...
European flexible packaging industry agrees unified Sustainability Vision
Flexible Packaging Europe (FPE) recently launched their vision for flexible packaging in a sustainable Europe. The vision reinforces the industry’s commitment to a common position on the circular economy. The Sustainability Vision is targeted at both the...