Creating a Circular Economy

CEFLEX is a collaborative initiative representing the entire value chain of flexible packaging

The CEFLEX Mission

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The CEFLEX ‘Mission Circular’

The Circular Economy for Flexible Packaging (CEFLEX) initiative is a collaboration of over 160 European companies, associations and organisations representing the entire value chain of flexible packaging. Together, we work to make all flexible packaging in Europe circular by 2025.

CEFLEX’s ‘Mission Circular’ commits to collection of all flexible packaging and over 80% of the recycled materials channelled into valuable new markets and applications to substitute virgin materials

A 5-step roadmap to build a circular economy for flexible packaging has been endorsed by CEFLEX stakeholders, together with a set of actions needed by each part of the value chain to make it happen.

By 2025, we target an established collection, sorting and reprocessing infrastructure and economy for post-consumer flexible packaging across Europe. It will be based on end-of-life technologies and processes which deliver the best economic, technical and environmental outcome for a circular economy.

diagram representing the 5 steps to build a circular economy for flexible packaging

CEFLEX News & Events

Unpacking Extended Producer Responsibility: what is it all about?

Unpacking Extended Producer Responsibility: what is it all about?

EPR plays a vital role in coordinating and convening elements of a circular economy for packaging. Many of the key challenges ahead fall within their scope: incentivising sustainable design, supporting investment and delivery of collection, sorting and recycling; as well as stimulating essential end markets.

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