Creating a Circular Economy
CEFLEX is a collaborative initiative representing the entire value chain of flexible packaging
The CEFLEX ‘Mission Circular’
The Circular Economy for Flexible Packaging (CEFLEX) initiative is a collaboration of over 180 European companies, associations and organisations representing the entire value chain of flexible packaging. Together, we work to make all flexible packaging in Europe circular.
CEFLEX’s ‘Mission Circular’ commits to collection of all flexible packaging and over 80% of the recycled materials channelled into valuable new markets and applications to substitute virgin materials
A 5-step roadmap to build a circular economy for flexible packaging has been endorsed by CEFLEX stakeholders, together with a set of actions needed by each part of the value chain to make it happen.
We target an established collection, sorting and reprocessing infrastructure and economy for post-consumer flexible packaging across Europe. It will be based on end-of-life technologies and processes which deliver the best economic, technical and environmental outcome for a circular economy.
CEFLEX News & Events
Making circularity the rational choice: why EPR legislation will decide the business case for flexible packaging
In the flexible packaging end-of-life chain, organisations take decisions that make sense for their own business: a collector keeps down the cost of handling low-value and contaminated material; a sorter targets the fractions that pay; a recycler builds new capacity...
Is recycling regulation driving real change?
That was the deceptively simple – but pertinent – question put to me at a panel recently. And one we need to ask ourselves regularly as PPWR, secondary legislation and targets meet real world application.
Assessing and accelerating flexible packaging circularity in Greece
In Greece, June 2026, CEFLEX’s Mike Jefferson and Marius Tent spent three days with HERRCO, Greece’s producer responsibility organisation for packaging, visiting sorting and recovery operations and meeting brand owners and technical teams across the local value chain.