Driving Towards Circular Economy
- CEFLEX is the collaborative initiative of a European consortium of companies and associations representing the entire value chain of flexible packaging.
- The CEFLEX Mission is to further enhance the performance of flexible packaging in the circular economy by designing and advancing better system solutions identified through the collaboration of companies representing the entire value chain.
- The CEFLEX Vision
- By 2020 flexible packaging will have a comprehensive sustainability and circular economy roadmap for flexible packaging, including widely recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy. The roadmap will address:
- resource efficiency
- waste preventions benefits
- sustainably returning recycled flexible packaging materials to supply identified end markets
- elimination of leakage.
- By 2025 there will be an established collection, sorting and reprocessing infrastructure/
economy developed for post-consumer flexible packaging across Europe, based on end of life technologies and processes which deliver the best economic, technical and environmental outcome for a circular economy.
- By 2020 flexible packaging will have a comprehensive sustainability and circular economy roadmap for flexible packaging, including widely recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy. The roadmap will address:
CEFLEX News & Events
Changing how we produce and consume: New European Circular Economy Action Plan
Despite evident challenges of the global pandemic, government machinery to (re)shape our relationship and interactions with the environment continue to be launched. Commissioner Virginijus Sinkevičius stated "The new plan will make circularity the mainstream in our...
Connecting the loops: CEFLEX looks to drive engagement and action
To achieve the necessary speed and scale to deliver #MissionCircular, inciting action and engagement at face to face events and forums continues to be important. As CEFLEX starts its 2020-2025 roadmap, it is a busy week - and one that demonstrates a shift for the...
Boosting value and keeping materials in the loop: how do we increase the quality, and what end markets can we create?
CEFLEX Sustainable End Markets workstream is planning industrial scale trials delivering higher-value end market applications for flexible packaging. This work is building the business case for investment and delivery of a Quality Recycling Process, able to...