Creating a Circular Economy
CEFLEX is a collaborative initiative representing the entire value chain of flexible packaging
The CEFLEX ‘Mission Circular’
The Circular Economy for Flexible Packaging (CEFLEX) initiative is a collaboration of over 160 European companies, associations and organisations representing the entire value chain of flexible packaging. Together, we work to make all flexible packaging in Europe circular by 2025.
CEFLEX’s ‘Mission Circular’ commits to collection of all flexible packaging and over 80% of the recycled materials channelled into valuable new markets and applications to substitute virgin materials
A 5-step roadmap to build a circular economy for flexible packaging has been endorsed by CEFLEX stakeholders, together with a set of actions needed by each part of the value chain to make it happen.
By 2025, we target an established collection, sorting and reprocessing infrastructure and economy for post-consumer flexible packaging across Europe. It will be based on end-of-life technologies and processes which deliver the best economic, technical and environmental outcome for a circular economy.
CEFLEX News & Events
Mission Circular – breaking with tradition to make the circular economy a reality
Brand owners and stakeholders across the value chain are reaching into new territory to meet their ambitions and objectives. We spoke with Feliks Bezati of Mars to find out more.
Position Paper: Collection Systems for Flexible Packaging in a Circular Economy
Collection of flexible packaging waste is central to achieving a circular economy. It is the first of CEFLEX’s 5-Step roadmap and subject of a value-chain consensus position paper showing the way ahead.
Mission Circular: a ‘non-negotiable’ for a sustainable planet
Where once it was a concept few had heard of within the worlds of business and policy, circular economy is now enshrined in law, and a key part of business strategy. For those who produce, collect and recycle flexible packaging the way forward is not always clearcut.