Creating a Circular Economy
CEFLEX is a collaborative initiative representing the entire value chain of flexible packaging
The CEFLEX ‘Mission Circular’
The Circular Economy for Flexible Packaging (CEFLEX) initiative is a collaboration of over 160 European companies, associations and organisations representing the entire value chain of flexible packaging. Together, we work to make all flexible packaging in Europe circular by 2025.
CEFLEX’s ‘Mission Circular’ commits to collection of all flexible packaging and over 80% of the recycled materials channelled into valuable new markets and applications to substitute virgin materials
A 5-step roadmap to build a circular economy for flexible packaging has been endorsed by CEFLEX stakeholders, together with a set of actions needed by each part of the value chain to make it happen.
By 2025, we target an established collection, sorting and reprocessing infrastructure and economy for post-consumer flexible packaging across Europe. It will be based on end-of-life technologies and processes which deliver the best economic, technical and environmental outcome for a circular economy.
CEFLEX News & Events
Extended Producer Responsibility (EPR) – the what, why and how!
Extended Producer Responsibility (EPR) plays a pivotal role in funding, coordinating and facilitating the recycling of consumer flexible and all packaging. CEFLEX and its stakeholders have been working to ensure EPR mechanisms are able to drive cost-effective...
First Position Paper points to collaborative effort towards a circular economy
CEFLEX recommends use of recyclable mono-materials for flexible packaging As part of its ‘Issue Alignment’ process, CEFLEX stakeholders are working with Swiss University ETH to collect and assess topics which are essential to realising a circular economy for flexible...
Adding scale and scope to digital watermarks for smart recycling
‘Holy Grail 2.0’ technology to better sort post-consumer waste recently took a major step forward towards mass adoption thanks to a AIM brand-led consortium of 85 companies and organisations – including CEFLEX and many of its stakeholders. “We need to scale and...