As EU rules on packaging and circularity evolve, more companies across the flexible packaging value chain are turning to CEFLEX for clarity, coordination, and real-world solutions.
With accelerating policy shifts and more than 30 implementing and delegated acts linked to the Packaging and Packaging Waste Regulation (PPWR), staying informed isn’t just about compliance—it’s a strategic advantage. The challenge? Understanding what’s coming, what it means, and how to act on it.
That’s where CEFLEX comes in.
The Circular Economy for Flexible Packaging (CEFLEX) initiative connects over 180 organisations – from raw material suppliers to recyclers and EPR schemes – offering trusted insights, technical guidance, and a platform for collective action. A few good reasons to get involved…
Intelligence and information you can use
- Regular advocacy group briefings keep you updated with the latest news, assessments, and insights to decode legislative developments.
- Targeted information sessions and webinars cut through the noise—delivering just the flexible packaging insights you need, when you need them.
Representation and technical rigour
- Driving design for recycling standards through leadership in CEN working groups for PE and PP films—shaping the standards that will inform future EU legislation.
- Membership of the European Commission’s Expert Group on Waste – contributing to policy initiatives like the upcoming Recyclability Assessment Methodology, which will determine which packaging types are allowed on the EU market and shape EPR fee modulation from 2030.
Data-driven support to policy making
- Early, transparent access to unique sortability and recyclability testing, one of the most extensive and practical programs of its kind.
- Multi-country compositional analyses provide a comparable, evidence-based view of how flexible packaging flows through national waste streams and country reports on collection, sorting and recycling infrastructure for flexibles
Real-world guidance and pilot projects that drive change
- ‘Designing for a Circular Economy’ guidelines and testing reports that allow you to act with confidence and review your packaging portfolio
- Scouting and assessment of new technologies, sorting best practices, and multi-stakeholder roadmaps in partner countries seeking to address flexibles
CEFLEX aims to provide a trusted space to stay informed, collaborate, and deliver on the promise of a circular economy for flexible packaging.
Let’s navigate 2025 – 2030 together.
Contact: info@ceflex.eu to find out more