Plastic packaging circularity – an opportunity not to be wasted

Working together, legislation and industry can transform the plastics packaging value chain – making significant steps in recyclability and use of recycled content. Separate collection of packaging waste, product design, infrastructure and a strong internal market will be key.

How can we accelerate the circularity of plastic packaging? It’s a several billion-euro question requiring both public and private investment with wide-reaching implications. The good news is that we have many of the answers – and industry is already applying them and investing to shift the EU plastics system towards circularity and climate neutrality.

A recent position from several European organisations across the plastics packaging value chain sets out how the Packaging and Packaging Waste Regulation (PPWR) proposal could serve as a major catalyst for this change.