CEFLEX News & Events
Assessing and accelerating flexible packaging circularity in Greece
In Greece, June 2026, CEFLEX’s Mike Jefferson and Marius Tent spent three days with HERRCO, Greece’s producer responsibility organisation for packaging, visiting sorting and recovery operations and meeting brand owners and technical teams across the local value chain.
Can flexible packaging be sorted, recycled and achieve EU targets in Romania? National six-month trial offers a different question
RoFLEX is one of CEFLEX’s leading pilots in an implementation program already active in 15 Member States – catalysing action and analysing the technical, infrastructural and policy conditions needed to operationalise the EU Packaging and Packaging Waste Regulation (PPWR). The pilot has become the first full-scale validation of sorting and recycling to meet 2030 and 2035 legislative targets for flexible packaging at national level – informing critical success factors for circular economy implementation across Europe.
Transforming flexible packaging, together… FlexCircular initiative aims to match ambition and insights to infrastructure in the UK
Accelerating progress for the entire value chain increasingly means acting nationally. At CEFLEX do this with a Europe-wide program of collaboration, instigation and catalyst projects.
Unlocking recycled content at scale: from regulatory targets to functioning markets
A conversation with Fiona Durie, CEFLEX Advocacy Consultant
Market volatility highlights need for stronger recycled content markets, CEFLEX analysis shows
Recent disruptions in global polymer markets, combined with a sharp rise in virgin plastic prices, have strengthened the price competitiveness of recycled material and driven increased demand. However, while these dynamics may deliver short-term economic benefits, the...
Understanding the Next Decade of End Markets for Flexible Packaging Derived PCR
A conversation with James Marshall, CEFLEX End Markets Lead
CEFLEX welcomes the first European Design for Recyclability standards for flexible plastic packaging
CEFLEX welcomes the publication of the European Design for Recycling standard series EN18120, developed by the European Committee for Standardisation, CEN. These standards represent an important milestone in building a consistent, credible framework for plastic packaging design for recycling across Europe.
Navigating legislation implementation for flexible packaging: ‘Mission Circular’ or ‘Mission Impossible’?
Navigating legislation implementation for flexible packaging: ‘Mission Circular’ or ‘Mission Impossible’? If PPWR sets targets, it is the numerous pieces of implementing legislation being defined between now and 2030 that will define whether they can be met, by who,...
From informed alignment to operational scale. The critical next chapter for the flexible packaging value chain
In March 2026 we recognised Graham Houlder and formally passed the baton to a new leadership team of Arne Jost, Liz Morrish and Mike Jefferson. Graham was a driving force in bringing the value chain into a shared mission, and bringing CEFLEX's model and analysis of...
Raising the Bar Together: Insights from Two Years of Collective Testing on Flexible Packaging Sortability and Recyclability
Dennis Bankmann, an independent scientific consultant to CEFLEX, shares reflections from work that generated over 1,700 data points – now available as open-access resources, including NIR, eddy current, metal detection, size and shape, and mechanical recyclability data at guidelines.ceflex.eu
CEFLEX welcomes new Leadership Team to tackle Europe’s decisive 2025–2030 circularity drive
The Circular Economy for Flexible Packaging initiative (CEFLEX) is pleased to announce the appointment of a new Leadership Team – effective 1 January 2026 – to guide the initiative into its next phase, following the planned transition of Project Coordinator and Founder Graham Houlder towards retirement.
Better by Design: Isabelle Jenny on Packaging That Meets the Moment – and What’s Coming Next with Legislation
Interview with Isabelle Jenny, Sustainability Manager, Amcor and a key advisor to the ‘Phase 2’ testing project.
Bridging complexity and compliance: your tools to flexible packaging design
Interview with Jean-Paul Duquet, Sustainability Director, Flexible Packaging Europe (FPE) and a key advisor to the ‘Phase 2’ testing project.
Designing for 2030: navigating new practices and staying ahead of the curve
Interview with Nikola Juhasz, Global Technical Director, Sustainability at Sun Chemical: a key advisor to the ‘Phase 2’ testing project and participant looking at inks, adhesives, barriers and metallisation in detail.
Designing for 2030: navigating new practices and staying ahead of the curve
Interview with Adam Herriott, Senior Specialist at WRAP, a global environmental action NGO – and a key advisor to the ‘Phase 2’ testing project.
Catalysing Local Action in Romania to Meet EU Packaging Targets
‘RoFlex’ is a powerful new pilot showing just how flexible packaging can be sorted and recycled to meet the EU’s new packaging rules. Local actors are taking the lead, with CEFLEX supporting with technical insights, data and value chain coordination. The pilot shows what real implementation looks like and what must happen next to close the gap to 2030 EU legislative targets.