CEFLEX News & Events
Adding scale and scope to digital watermarks for smart recycling
‘Holy Grail 2.0’ technology to better sort post-consumer waste recently took a major step forward towards mass adoption thanks to a AIM brand-led consortium of 85 companies and organisations – including CEFLEX and many of its stakeholders. “We need to scale and...
European flexible packaging industry agrees unified Sustainability Vision
Flexible Packaging Europe (FPE) recently launched their vision for flexible packaging in a sustainable Europe. The vision reinforces the industry’s commitment to a common position on the circular economy. The Sustainability Vision is targeted at both the...
Is consumer flexible packaging recyclable?
A recent blog post from CEFLEX projet coordinator, Graham Houlder argues 'It’s complicated, controversial and surprisingly simple all at the same time' but at the heart of it is three conditions for success... "The good news is that we now understand what the CE4FP...
Brand owners and retailers elect new CEFLEX Steering Committee member
Feliks Bezati, Global Sustainable Packaging Manager at Mars was nominated as representative of the ‘Brand Owners and Retailers’ segment of the value chain within CEFLEX and will take a seat on the CEFLEX Board and Steering Committee. He takes over from Sokhna Gueye,...
New design guidelines set to help deliver a circular economy for flexible packaging
PRESS RELEASE A comprehensive set of guidelines to help the flexible packaging value chain design recyclable consumer packaging solutions and accelerate a circular economy was officially launched today (09.07.20). Produced by the Circular Economy for Flexible...
Explore, share and apply the ‘Designing for a Circular Economy’ guidelines
The 'Designing for a Circular Economy' (D4ACE) guidelines now have a dedicated website to better explore, share and apply their resources across your organisations. Consult www.ceflex.eu/guidelines Discover the key design principals & choices Introduction to...
Design and collaboration: key ingredients of a Circular Economy
Interview with Liz Morrish, CEFLEX Workstream Consultant and Designing for a Circular Economy Guidelines lead What do the ‘Designing for a Circular Economy’ guidelines (D4ACE) provide for the flexible packaging industry? The D4ACE guidelines...
The role of design in a circular economy
As the 'Designing for a Circular Economy' guidelines begin to launch, Graham Houlder, CEFLEX project coordinator, talks about the role of design and its effect across the value chain. Why is it so important to achieve a circular economy for flexible packaging –...
Creating a paradigmatic shift – flexible packaging in a circular economy
Incremental innovation in silos not enough, says Dr. Catharina Bening, of the Group for Sustainability and Technology (SusTec) at Swiss university ETH Zurich – working with CEFLEX to increase common understanding and action towards a circular economy for flexible...
Developing a Quality Recycling Process: stakeholder voices – EREMA
In this series of interviews, we speak with CEFLEX stakeholders leading the circular economy transformation. Here, Clemens Kitzberger, Business Development Manager Application Post Consumer at EREMA Group gives insight on elements of a sustainable end market for...
Developing a Quality Recycling Process: stakeholder voices – ATTERO
CEFLEX Sustainable End Markets workstream is planning industrial scale trials delivering higher-value end market applications for flexible packaging. This work is building the business case for investment and delivery of a Quality Recycling Process, able to unlock the...
Developing a Quality Recycling Process: stakeholder voices – HTP
CEFLEX Sustainable End Markets workstream is planning industrial scale trials delivering higher-value end market applications for flexible packaging. This work is building the business case for investment and delivery of a Quality Recycling Process, able to unlock the...
Developing a Quality Recycling Process: stakeholder voices – TAGHLEEF
CEFLEX Sustainable End Markets workstream is planning industrial scale trials delivering higher-value end market applications for flexible packaging. This work is building the business case for investment and delivery of a Quality Recycling Process, able to unlock the...
Changing how we produce and consume: New European Circular Economy Action Plan
Despite evident challenges of the global pandemic, government machinery to (re)shape our relationship and interactions with the environment continue to be launched. Commissioner Virginijus Sinkevičius stated "The new plan will make circularity the mainstream in our...
Connecting the loops: CEFLEX looks to drive engagement and action
To achieve the necessary speed and scale to deliver #MissionCircular, inciting action and engagement at face to face events and forums continues to be important. As CEFLEX starts its 2020-2025 roadmap, it is a busy week - and one that demonstrates a shift for the...
Boosting value and keeping materials in the loop: how do we increase the quality, and what end markets can we create?
CEFLEX Sustainable End Markets workstream is planning industrial scale trials delivering higher-value end market applications for flexible packaging. This work is building the business case for investment and delivery of a Quality Recycling Process, able to...